Cheyenne Rhone, 15, from West Mifflin High School in West Mifflin, PA, is one of this year’s competitors in the i.Invest Competition. Although she can’t legally drive a car on her own yet, she has already created a business, Hopes for the Best, that reminds customers to stay positive and be prepared for any situation.
Tell us a little about your business.
At first glance, these bracelets may seem to be just decorative, beautiful designs. However, there is much more to these bracelets than meets the eye. Each design is made from a special material called para cord 550 that can safely hold up to 500 lbs. If you’re ever in an emergency situation, the bracelet can be unraveled and used as a rope, a clothesline or to pull up heavy objects.
What inspired the creation of Hopes for the Best?
Raised as a Girl Scout, Cheyenne was inspired to create Hopes for the Best after learning how to make rope bracelets with her troop. However, Cheyenne wanted more than just a visually appealing piece of jewelry, so she sought to add function to her designs. She used the knowledge that she gained in survival training to turn her rope bracelets into a tool that could save lives in extreme situations. When deciding on a name, Cheyenne was inspired by a phrase that she wishes everyone would live by, hope for the best. Cheyenne hopes that her customers wear her bracelets with positive hopes for the future.
What challenges will Hopes for the Best face?
Hopes for the Best is in quite a competitive market since there are so many other jewelry designers out there. However, Cheyenne seeks to separate herself from the competition because her bracelets are both functional and fashionable. Right now, Hopes for the Best bracelets are sold solely through street festivals and community days, however the company will need to secure distribution on a larger scale to see higher earnings.
How will Hopes for the Best impact the world?
Because Cheyenne is on a mission to spread hope for the future, she has decided to donate 10% of her earnings to a charity of the customer’s choice. This will without a doubt make a positive impact in the world and inspire others to follow in Cheyenne’s footsteps.
Her bracelets are also made from biodegradable materials. These eco-conscious designs will prove that you don’t have to sacrifice beauty or style to reduce your carbon footprint in the world.
What are the next steps for Hopes for the Best?
Next, Cheyenne plans to continue spreading the word about Hopes for the Best and its positive message. Her goal is to launch a website to expand distribution and increase sales.
To stay abreast of Hopes for the Best’s progress in the i.Invest competition, visit www.i-investcompetition.com and register for the i.Invest newsletter. Also, to provide support as a mentor or investor, please email firstname.lastname@example.org.
Good luck, Cheyenne!