A’Niyah Dixon, 13, from Manchester Academic Charter School in Pittsburgh, PA, is one of this year’s competitors in the i.Invest Competition. With her business, Winter’s Heart, A’Niyah hopes to put an end to chapped lips once and for all.
Tell us a little about your business.
Winter’s Heart is a bubble gum lip balm that A’Niyah plans on marketing to both females and males. Unlike other lip balms on the market, A’Niyah crafts her products with safe ingredients including food dye, petroleum jelly, bees wax and bubble gum. To appeal to everyone, the lip balms are clear and sold in different colors; therefore, males can purchase a product traditionally sold to women.
What inspired the creation of Winter’s Heart?
After trying a number of different brands, A’Niyah became frustrated that no lip balm on the market was able to cure her dry, chapped lips. When she began to research the industry, she was shocked to see the ingredients in some of the big name products on the market, so she decided to create a safe lip balm that would protect and heal damaged lips.
What challenges will Winter’s Heart face?
The cosmetic market is incredibly competitive and dominated by big name brands that hold a large market share. A’Niyah will have to invest a significant amount of capital into marketing to expand outside of her community. Because she hopes to market to both females and males, A’Niyah will face a challenge presenting lip balm in a way that is appealing to both genders. She may have to consider expanding her product line to include other scents besides bubble gum to attract a larger customer base.
How will Winter’s Heart impact the world?
A’Niyah hopes to solve a problem that many people face on a daily basis: dry, chapped lips. She also hopes to serve as an inspiration to her community and prove that kids, even at the young age of 13, are able to get out there and make a difference in the world with hard work and dedication.
What are the next steps for Winter’s Heart?
A’Niyah hopes to secure funding to expand her business in the near future. She plans on using the funds to pay for advertising and also to expand her existing product line. She hopes to also have business cards created so she can pass them out in her community and spread the word about Winter’s Heart.
To stay abreast of Winter Heart’s progress in the i.Invest competition, visit www.i-investcompetition.com and register for the i.Invest newsletter. Also, to provide support as a mentor or investor, please email firstname.lastname@example.org.
Good luck, A’Niyah!